Design Thinking

Design Thinking & Innovation

design-thinking-workshopsDesign thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

It’s a way to approach problems that up until now was perceived as being exclusive to designers – except it’s not. With a ‘designer hat’ on, businesses now can take full advantage of how they can deliver value through the right technology, in a way that propels them to new interesting grounds.

It is a process that systemises the prototyping of ideas and practices to solve problems. By taking a structured approach to the creation of ideas and implementation of practices, it maximises the chances of success.

Design thinking involves developing new ideas and practices which are based on evidence and other successful ideas. These ideas are refined and converted into practices, which are then rigorously tested to determine their efficacy. When a practice is determined to be effective, it is scaled to enhance its impact.

Design Thinking facilitates a collaborative approach to solve the complex problems faced by businesses. By organising the implementation of new ideas in a disciplined way, it saves time and makes changes more likely to be successful.

Design thinking processes combine empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analysing and fitting various solutions to the problem context. It is a powerful way of creating solutions to persistent problems.

It is one thing to have new ideas, but implementing them, growing new organisational cultures and system conditions to support them requires careful work and considerable amounts of energy. It is important that ideas are rigorously tested and challenged at every stage of development to ensure that energy is well spent and the solutions developed need to be evaluated intelligently to determine their impact and outcomes.

Fortunately, organisations around the world have developed methods to manage these processes of development and change. By working with design thinking, companies are increasing their capacity to radically improve their performance in the face of new conditions and challenges.

Design Thinking training can play a significant role in assisting your company to solve complex problems, and find desirable solutions for clients. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user (the customer).

It aids in breaking down silos which occur in large organisations by involving various stakeholders from different departments in the design process. Product development is no longer just left to the Actuaries; it incorporates the views of a wide range of stakeholders from administration to marketing and distribution.

Our mission is to provide space and time for teams and individuals to be inspired and challenged, to learn by doing and strengthen their ability for creative problem solving.

People and teams in organizations are under growing pressure to be more flexible, entrepreneurial and customer centered. Organizations are under a growing pressure to differentiate themselves, create a sustainable business and attract talented people. These capabilities need to be developed and maintained.

iAB, in partnership with the Design Thinkers Academy, aims to inspire these people and teams by organizing thought-provoking events and lectures, training and personal coaching programs to help organizations build the necessary capabilities, culture and mind-set. We aim to assist business in the transition from being strictly product orientated and sales driven, towards being service orientated and human centered.

Speak to us today about our various Design Thinking workshops

Check the next commencement date for this course here.

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